Lea Salonga named Solaire Resort’s new brand ambassador
Solaire Resort names Tony Award winner Lea Salonga its new brand ambassador and launches the “My Favorite Christmas at Solaire” campaign.
LIFE
11/7/20262 min read
Solaire Resort has named Lea Salonga, the internationally acclaimed Filipino singer and actress, its newest brand ambassador. The partnership pairs two names associated with excellence, memorable experiences, and distinctly Filipino hospitality.
Salonga’s career, from her historic Tony Award win to acclaimed performances on Broadway and international stages, has shown how far Filipino talent can go. Her artistry, authenticity, and warmth, Solaire says, match its brand philosophy.
Solaire has built its reputation the same way, delivering world-class experiences while staying rooted in Filipino hospitality. As the Philippines’ first integrated luxury resort, Solaire Resort Entertainment City set a new benchmark for hospitality, dining, gaming, and entertainment. The opening of Solaire Resort Quezon City expanded that legacy.
A partnership built on Filipino excellence
The collaboration rests on a shared belief that exceptional experiences are defined not by luxury alone, but by the personal connections and memorable moments they create.
“Lea Salonga represents the very best of Filipino talent on the world stage. Her extraordinary achievements, authenticity and ability to connect with audiences across generations reflect the qualities we value at Solaire,” said Gregory Hawkins, president and chief operating officer of Bloomberry Resorts Corporation.
“Through this partnership, we want to celebrate the many experiences that make Solaire special, while inviting guests to discover and enjoy them in their own way. Lea brings a wonderful combination of world-class excellence and genuine warmth that makes her a natural fit for our brand.”
My Favorite Christmas at Solaire campaign
The centerpiece of the partnership is My Favorite Christmas at Solaire, a new brand campaign about finding experiences that feel personal. Through Lea’s perspective, it invites guests to explore Solaire’s dining, luxury stays, entertainment, wellness, and leisure offerings.
Guests might share a meal with loved ones, catch a night of entertainment, take time to unwind, or try something new. The campaign puts Solaire’s master brand philosophy, “Your Play, Your Way,” on display: Every guest should be free to enjoy the resort in a way that is meaningful to them.
With the festive season approaching, Lea’s arrival opens a new chapter for Solaire, which is inviting guests to revisit familiar favorites and try new experiences.