Dr. Shiba launches PowerPup, a goat milk chew for puppies
Dr. Shiba launches PowerPup, a goat milk chew for puppies with colostrum, probiotics, glucosamine and chondroitin in one daily treat. Vet-backed, available now at dr-shiba.com and on LazMall, Shopee Mall and TikTok.
PET LIFE
7/20/20262 min read
Colostrum, probiotics and joint support land in one daily chew, aimed at the early months vets say owners often overlook.
Dr. Shiba has introduced PowerPup, a goat milk-based daily chew built for a puppy's first months, when the immune system, digestion and joints are still developing and small nutritional gaps can turn into bigger problems later.
"In the clinic, we see a lot of puppies with problems that could've been managed earlier, usually gut sensitivity or joint stress from growth spurts," said Dr. Roxanne Ignacio, veterinarian at Jads4 Animal Clinic. "Colostrum plays a real role in early immune function, and probiotics make a big difference in how well puppies digest their food. But it needs to go with a complete diet and regular checkups. It's a supplement, not a substitute."
Each chew combines colostrum for early immune support, a five-strain probiotic blend for digestion, glucosamine and chondroitin for developing joints, and a vitamin complex with B-complex vitamins and folic acid for brain development. It's designed for puppies up to 12 months old and remains safe for older dogs. Where owners might otherwise juggle three or more separate products, each with its own dosing schedule and its own chance of getting skipped, PowerPup consolidates all of it into a single treat.
The goat milk base isn't incidental. It carries less lactose than cow's milk, and its smaller fat globules digest more easily, keeping the chew gentle on sensitive young stomachs while still appealing to picky eaters. The soft chew can be given on its own or crumbled into food and is made with pumpkin, flaxseed, sweet potato, carrot, mushroom and coconut glycerin, with no artificial fillers.
PowerPup rounds out Dr. Shiba's coverage of every life stage, joining adult-focused supplements Jolly Joints and Happy Tummy. It follows the brand's expansion into everyday nutrition with Kind Kibble and the launch of Prof. Bengal, its cat-focused line. Dr. Shiba products are stocked in more than 1,500 retail locations nationwide, with Liza Soberano continuing as brand ambassador.
"We've spent years building products for adult dogs, and the question we kept getting from customers was what to give their puppies. PowerPup is our answer, combining key ingredients for puppy development into a single highly palatable treat," said Philipp Renner, founder and CEO of Dr. Shiba. "The vision for Dr. Shiba has always been to be there for every stage of a dog's life. We are excited to further expand our puppy range over time."
Dr. Shiba PowerPup is available now at dr-shiba.com and through official Dr. Shiba stores on LazMall, Shopee Mall and TikTok, with a rollout to retail partners nationwide to follow.