Dermorepubliq hits 4.5M units sold across bestsellers, tops TikTok Shop PH's beauty category
Dermorepubliq has sold over 4.5M units of its top skincare products and remains TikTok Shop PH's No. 1 beauty brand, backed by a 310% YoY revenue surge.
NEWS
8/8/20262 min read
Filipino skincare brand Dermorepubliq is extending its lead in the local beauty and personal care market, building on a 310% year-over-year revenue surge from 2024 to 2025 as it holds its spot as the top beauty and personal care brand on TikTok Shop Philippines.
The growth was driven by strong demand for the brand's dermatologically tested, science-backed formulations built for sensitive and acne-prone skin. Two flagship products led the volume: the 5% Niacinamide + Hyaluronic Acid Serum, which crossed 3 million units sold nationwide on TikTok Shop, and the viral 7% Glycolic Acid Toner, which passed 1.5 million units on the platform.
Together, the two products account for more than 4.5 million units sold, pointing to a broader shift among Filipino consumers toward affordable, dermatology-focused skincare.
"The level of growth we've achieved reflects the fundamental shift in how Filipinos approach skincare," said Keith Sta. Barbara, founder and CEO of Dermorepubliq. "Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige."
Dermorepubliq's run on TikTok Shop builds on a multi-year track record. The brand won the Innovative Content Award on July 13 at the TikTok Shop Summit 2026, adding to earlier honors that include the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and Best Local Hero Campaign at the TikTok Ad Awards 2024.
The brand's growth isn't riding on viral momentum alone. It's backed by a scaled live-commerce setup and a wide network of affiliate creators, a strategy that tracks with broader industry trends showing consumers leaning more on peer recommendations, real-time product demos, and creator transparency when deciding what to buy.
Dermorepubliq carried that community-first approach into TikTok Beauty Fest 2026, returning to the main stage to lead masterclasses on skin education and showcase local cosmetic research.
The brand is now pushing into an omnichannel strategy for the second half of 2026. It's expanding into holistic health and wellness with two new launches, the DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice, and growing its physical retail footprint through select Watsons stores nationwide plus dedicated kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
The brand's marketing has drawn attention beyond sales numbers, too — its viral "breakup" billboard campaign earned a Gold Stevie at the 2026 Asia-Pacific Stevie Awards, positioning Dermorepubliq among the fastest-growing local beauty enterprises in Southeast Asia.
Dermorepubliq products are available nationwide in select physical stores and online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.
Dermorepubliq returned to the main stage of the TikTok Beauty Fest 2026 on July 18, 2026 to lead masterclasses on skin education and showcase local cosmetic research